Facebook is continually developing at a faster pace subsequent to their recent IPO. However, what does this mean for the small business owner attempting to market their business on Facebook? There are several things and definitely many more things every day. Nevertheless, you can start by considering these trends that you can tap into to

Second only to your website, your Google Places listing is capable of being one of the most powerful web marketing tools offered. To only have a listing is not enough though. You will want your Places page to show as high on search engine results lists as possible. In order for that to happen, you

As a small business owner, you may or may not be aware of the theory of branding. Essentially, branding is the practice of creating a presence, symbol or design that makes you stand out from your competitors. Plainly said, if you sell hamburgers, the Golden Arches can be part of your branding. Branding can contain

Pinterest has been receiving plenty of attention from individuals and companies alike. SEO gurus are calling it the latest game changer and some businesses are calling it their new-fangled marketing jackpot. However, individuals are just calling Pinterest pleasurable! With several ways to use this new social media tool, how can companies leap in to unite

Your business needs to have A Google Places listing. Why? A Google Places listing is an extremely important tool to have in your Internet marketing arsenal. Google Places is not only free and straightforward to use, but, additionally, it is one of the most well-known and prevailing entities on the web when it comes to

Mobile barcodes are an explicit style of a square matrix with white and black dots. They are becoming more frequently viewed on billboard and magazine ads, product packaging or sites or on mobile tickets and coupons. However, mobile barcodes contain a lot more details and have evolved from the typical bar code located on all

Without a doubt, you’ve heard of two powerful offerings from the Internet powerhouse if you are familiar with business web marketing, Google Maps and Google Places. Google Maps is an interactive map application that encompasses features like driving directions, zoom in/out, numerous map views, business location, contact information, etc… Google Places is an addition on

Smartphone usage changes the way in which people obtain content and services on the go. As a result, many companies are now obtaining mobile marketing campaigns. Some of the latest research has said mobile advertising has doubled in the past a couple of years, as more companies invest in this medium to reach a new

It has certainly taken the internet by storm – Pinterest. Many people are drawn to it and are “pinning” their favorite things on their “pinboard.” Then, they are sharing their pinboards with friends, family and the world. Now, when you consider this, every pin is a link, a link to a website that could be

With the recent IPO (Initial Public Offering), Facebook is the talk with the major business and marketing publications. The dialogue is impressive with some criticizing Facebook’s ad model as flawed, while others still see it as promising and growing. Martin Sorrell, Chief Executive of WWP, the world’s largest advertising agency recently said, “There’s a lot